This is NOT a paper sticker!  Don't be fooled by paper labels printed on a laser desk top printer.  We use the most durable printable graphic films on the market today using industrial vinyl graphic printers, laminators and die cutters. 
What is this Product made of?
Premium poker chips with laminated scratch proof inlay designs comparable to Las Vegas style casino chips.  Clay composite 11.5 gram heavy duty poker chips made with vibrant color using industrial grade materials.  Made right here in our custom shop in the USA, we use heavy duty, top quality Industrial grade 2.5 mil vinyl and super strength adhesive. Fully laminated with 2 mil clear laminate for ultra strength and durability.  Made to withstand rugged outdoor conditions not to mention indoor poker use.
Will it hold up well?
Fully laminated inlays for ultra strength and durability made to withstand many years of use.  Better than old and boring gold foil stamping.  Beer proof also!  The same material as seen on vehicle graphics, race cars etc.
Are you sure this isn't Paper?